Abstract Tour item design is a kind of measure close to visitor,more operational and more economy value and a necessary outcome in the era of experience economy. Experience tour item design is the core and sprit of tour site planning. Under experience economy, the paper first provides theory and ways of tour items deep design for tour site.
Experience tour item design includes vertical deep design and transverse conformity design. Tour item vertical deep design attempts to dig attraction potential including esthetics value, culture value and science value in order to realize tour site maximal economy value. The paper fixes evaluation index system, including eight exponents and 23 indexes. Tour item transverse conformity design, which is tour line design, conforms all tour items both space and type in order to stand out theme and brand of Tourism area.
In the end,The paper takes Gongga Mountain Hai Lougou national park for an example to deep design tour item both vertical and transverse.
2007, Vol. 22 
